Singapore · Product Design
I design trusted AI products for complex work.
Product Designer specialising in enterprise platforms, AI workflows, and systems that make complicated work feel clear.
View selected work ↘Selected work · 2016—present
KPMG
Enterprise Systems Platform
Designs scalable enterprise systems supporting core business functions, from early concept through launch and post-deployment quality.
View case study ↗Ariel AI
Enterprise AI Assistant
Shaped the branding and product foundation of an internal AI assistant, defining its identity, positioning, and visual system.
View case study ↗Phillip Nova
Lead Generation Experience
Reframed landing pages into a scalable lead-generation system, improving user experience and the acquisition funnel at scale.
View case study ↗Nova
Mobile Trading Application
Led the design of a mobile trading platform, shaping a scalable, high-performance experience for real-time trading.
View case study ↗OGLinks
Oil & Gas Industry Intelligence Platform
Designed and built a web and mobile Oil & Gas intelligence platform—leading UX, developing the front end, and creating the iOS app from scratch.
View case study ↗About
Design that earns confidence before it asks for attention.
I turn dense services, unfamiliar technology, and cross-functional needs into products people can understand quickly and use with confidence. My work sits where product strategy, UX craft, and scalable systems meet.
- Focus
- Enterprise UX · AI · Platforms
- Capabilities
- Product UX · Strategy · Systems
- Based in
- Singapore